In 1999, Franc Rocca and family converted a former cow paddock into a state-of-the-art winery, to be known as Rocland Estate.The easy going nature inherited from the Rocca family's European background, together with an experienced winemaking team, combines to produce food friendly, approachable wines from Rocland's vineyards and surrounding contracted vineyards.

​Rocland Estate produces a number of wine ranges including Rocland Estate, Chocolate Box, Duck Duck Goose, Ass Kisser and most recently Petite Rocland.One of the smaller wine producers in the Barossa Valley, Rocland Estate prides itself on producing good quality, uniquely labelled wines.